crisis communications

in a perfect world, we have processes and procedures in place for each and every eventuality that may negatively impact our business, staff and so our reputation.

However, the reality is that a crisis communications plan is often hurried and is put into action as a last resort and delivered in a stressful environment. Or at best forms a small part of a business continuity document created to cover multiple issues such as IT back up, staff issues and disaster recovery.

Furthermore, the rise of social media brings with it a completely new sense of urgency, having instantaneous impact on reputation and brand. Individuals are able to easily share their views on a global scale with customers, shareholders, staff, media and competitors.

So how can we help you avert the last minute stress?

We work with your senior management team to identify every contingency and then prepare a plan to detail level of alerts, map out escalation procedures and plan the communications delivery. We'll make sure that you’re equipped to take a proactive stance on the identification and subsequent management of crises.

Give us a call to discuss how best to minimise potential damage to the company reputation, and to protect relationships with your customers.