previous work

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Political Debating TV
The primary objective of this communications programme is to create immediate awareness of and interest in the platform to generate debate about hot issues.

We succeeded in driving traffic to the site within the first 90 days putting particular emphasis on creating a serious buzz around the company to generate interest from users, political entities and potential business partners.

The communications programme includes

- Developing an online and offline communications strategy
- Executing on strategy to agreed metrics
- Monitoring and advising upon issues and debates of relevance
- Creating and managing press kits and ongoing press materials
- Driving proactive outreach to target media