previous work

we're passionate about our work and proud of the results.

Technology Launch
Bulldog Broadband, is the first broadband supplier to have unbundled exchanges in the UK. The company was owned by Cable and Wireless and subsequently sold. By developing and implementing an integrated corporate communications programme to include social media, online and offline media relations as well as crisis management, the company was able to rebuild its credibility and positioning in the market.

Despite a background of a new industry that was perceived negatively by the media and the lack of consistent news to announce, we succeeded in positively turning around public opinion and increase awareness reaching 80% in May (21% previous Aug).

The communications programme includes

- Developing the communications strategy
- Proactive media campaigns to improve industry and company image and favourably influence public attitudes
- Devising appropriate positioning and messaging to re-establish credibility and confidence
- Assessing extent of current and upcoming crisis and providing strategic counsel to the board
- Monitoring and advising upon industry issues and competitor positioning
- Identifying opportunities for product and sales promotions
- Driving proactive outreach to target media